A smarter path to the public sector.
Virtual Marketing (Sage | VM) is Sage’s end-to-end solution for public-sector IT marketers — a comprehensive platform of custom thought-leadership and demand-management capabilities designed to create shorter pipelines for our clients, with wider opportunities and less risk.
Our program development and delivery capabilities are laser-focused on the unique needs of hardware, software, and services marketers who want to grow their share of US federal, state, local, and education spending with maximum results and minimal outreach waste.
Channel savvy and partner centric
Sage | VM recognizes the unique characteristics and norms of the public-sector channel, from procurement regulations and timetables to the multi-tiered and multi-partner nature of government technology solutions. We use our mastery of contract vehicles, government agency cultures, major program issues, and procurement stakeholders to craft tailored promotional programs that reflect your nuanced environment while efficiently supporting your overall business development goals.
cost effective and results driven
Sage | VM appreciates the constrained resources and oversized expectations placed on public-sector business development teams by their corporate leadership. We know the value of every market development dollar entrusted to our care — and we keep that trust by focusing solely on promotional programs designed to produce tangible, accountable pipeline results. Where others are satisfied with inquiries, we look deeper to create truly sales-qualified leads worthy of your investment.
experienced, expert, and accepted
Sage | VM is founded on decades of combined experience across service and solution providers, federal agencies, channel partners, and marketing consultancies. The experts developing your turnkey public-sector programs are active in the same associations and causes as your own talent, and our developers have dozens of prior $M-tier campaigns for $B-tier contractors as proof of their proficiency. Our programs help your brand and its offerings gain unexpected traction in new agencies and programs, while presenting minimal risk to you.