VP Government marketing
Lou Anne Brossman
Lou Anne leads Virtual Marketing (Sage | VM), Sage’s focus on strategy and client value for government marketing initiatives including end-user and channel-partner marketing. Lou Anne started this practice after realizing there was a need for hands-on virtual marketing experts who could provide an economical way for companies to have winning government marketing programs. A specific focus of Sage | VM is channel marketing campaigns that ensure partners are using their market development funds (MDF) in a way that benefits both OEMs and channel partners while meeting ROI expectations.
Lou Anne gained her four decades of public sector government marketing leadership experience working for some of the market’s leading companies. Lou Anne’s in-depth knowledge of product and services branding, messaging, communications, and strategic and tactical planning makes it possible for her team to increase our client's competitiveness, market share, and profitability.
Lou Anne is a sought-out speaker on Government Marketing Best Practices, and is well recognized and respected for her ability to drive thought leadership campaigns on federal, state, and local government policies and mandates. Lou Anne serves as Radio Host of Market Chat on Federal News Network, numerous government IT boards, and was a founding member of the Women’s Center Executive Council. Lou Anne was honored with the Heroines in Technology award presented by Women in Technology and she was the recipient of the ACT-IAC Dedication to Making a Difference award. Lou Anne was named a 2017 Trending 40 Federal Entrepreneurs and Innovators.